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Wins SIAL Innovation Selection
ספטמבר 16, 2014
New Umami-Essence Sea Salt to Enhance Flavor

Atlit, Israel – Salt of the Earth will launch its award-winning, innovative Umami-Essence
Sea Salt at the upcoming SIAL, Paris, 2014 show. The Umami Essence Sea Salt is perfect
for enhancing and boosting flavor in homemade recipes, while helping to reduce
sodium. The new, natural Umami sea salt won the SIAL Innovation Selection 2014 and is
nominated for the Grand Prix SIAL Innovation 2014 (SIAL Innovation 2014 Awards).

Umami-Essence Sea Salt is a propriety liquid formula derived from tomato extract
and pure salt from the Red Sea. The tomato extract provides an exquisite umami
taste to emphasize and improve the rich flavor of many recipes, while allowing for
30% less sodium than table salt. It was developed at Salt of the Earth’s modern R&D
facilities, with support from Practical Innovation, Israel, a consulting firm for developing
innovative products.

“Many consumers seek solutions that will allow them to dramatically reduce sodium in
their diet on a daily basis, while keeping the great taste of their food,” says Giorit Carmi,
Marketing Manager of Salt of the Earth. “They don’t want to compromise on flavor, and
Umami-Essence Sea Salt can help them easily achieve this goal.”

This novel, all-natural product imparts a distinctive savory taste, without monosodium
glutamate (MSG). It can be applied to tomato-based sauces, including: pizza, pasta
and meat sauces, as well as soups, salad dressings and vinaigrettes and even savory
cocktails. It also is ideal for seasoning meat, such as: barbecued steak, roasted meat and

“Umami—the so-called ‘fifth taste’—has become one of today’s hottest culinary
trends,” says Carmi. “Consumers demand healthy products without MSG and our
Umami Salt fits this niche exactly. It can enhance the natural taste of every dish with
its distinct umami flavor, while using 30% less sodium than table salt. It can be used in
or even replace soup powders that contain MSG or preservatives. Salt of the Earth is
readying for launch more products and ingredients of this line in the following months.”

“The Umami salt is a new addition to our innovative salt line,” notes Avi Freund, Export
manager of Salt of the Earth. “We are excited to launch this innovative product in SIAL
and gain international recognition, thanks to the SIAL Innovation Selection for 2014. “It
will be marketed to leading retailers and marketers seeking innovative products with a

Salt of the Earth produces and markets to food manufacturers and retailers worldwide
advanced sodium-reduction and low sodium salt ingredients and final products made
from natural salt harvested from the Red Sea. Salt of the Earth is a deep-rooted,
renewal-focused company. It developed a sustainable strategy to implement the
management commitment for the environment, community and its employees.

Visit us at SIAL, Paris, Hall 4, stand #M020